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April's Story

2015

The year April completed her jewellery degree and started working for jewellers across Norfolk. A whole new world of jewellery revealed itself to April... the fascinating world of fine jewellery! April worked her way up from sales assistant learning all about the different types of fine jewellery and gemstones, up to designer and managing the workshops of two well-known jewellers in Norfolk. She worked under established Hatton Garden Goldsmiths honing her fine jewellery making skills.

April Dace in The Jewellery Workshop as an apprentice Goldsmith
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2020

In 2020, April took the scary but exciting leap to become her own boss and run her business full-time from the spare-room-workshop.

Her business went from strength to strength this year, creating the first piece within her Keepsake Collection and taking on more bespoke commissions than ever!

April Dace sat with her twin daughters Beatrix and Skylar in April's jewellery workshop No

2021

The biggest thing in April's life happened... she welcomed Beatrix and Skylar to the world, definitely her proudest and most special creations <3

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2025

April's biggest year yet in growing her jewellery business! Her studio moved from spare-room-workshop to its very own commercial unit in the heart of Dereham, Norfolk. April now hosts unique jewellery making workshops alongside her bespoke jewellery commissions and hopes to grow her business educating people about jewellery making and offering the best repair and custom jewellery service in the area! Watch this space...

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